PepsiCo brands unveiled as Leagues Cup sponsors in multi-year deal

April 4 – The Leagues Cup, the 47-team club competition played between the MLS and Liga MX in North America, has unveiled a multi-year sponsorship with PepsiCo brands Lay’s, Sabritas, Gamesa, and Rockstar Energy Drink .

“We’re proud to have Lay’s, Sabritas and Gamesa serve as official snacks for Leagues Cup and continue elevating this amazing sport throughout North America,” said Antonio Escalona, senior vice president and general manager, PepsiCo Foods North America’s Hispanic Business Unit.

“As we see the passion for soccer or ‘futbol’ continuing to grow in North America and globally, we’re excited to bring more enjoyment to the game-watching experience with our lineup of snacks.”

No value was given for the sponsorship which will see, from July 1, fans given the chance to win tickets to matches across the country, as well as a trip and tickets to the Leagues Cup 2024 final.

To participate in the sweepstakes in July, fans can find Lay’s, Sabritas, Gamesa and Rockstar Energy Drink Leagues Cup displays at retailers nationwide and will be invited to scan the QR code for a chance to win.

“At Rockstar Energy, we’re thrilled to be a part of the Leagues Cup journey, especially coming off the heels of our recent ‘You Can Own Any Moment’ campaign,’” said Fabiola Torres, general manager and chief marketing officer of the energy category, PepsiCo. “As the official energy drink of the tournament, we’re not just fueling soccer fandom; we’re electrifying it and empowering a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves.”

Inter Miami, powered by an in-form and fit Lionel Messi, won the inaugural Leagues Cup in 2023.

The second edition of Leagues Cup features all 18 clubs from the Mexican league, LIGA MX, and all 29 clubs from MLS, who break their seasons from July 26 to August 25, in the Concacaf competition.

The competition will…


Source link : https://www.insideworldfootball.com/2024/04/04/pepsico-brands-unveiled-leagues-cup-sponsors-multi-year-deal/

Author : Paul Nicholson

Publish date : 2024-04-04 04:00:28

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