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September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
Kindred’s Unibet brand will first-team shirts, while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
On team shirts Kindred’s responsible gambling message – ‘Zero% Mission’ – will also appear on the new shirts. Kindred said it is the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.”
Kindred has partnered with Rangers for ten seasons, supporting the club’s community outreach efforts.
The collaboration will continue to support the Rangers Charity Foundation’s Team Talk initiative, which focuses on men’s mental health. Team Talk uses the club’s players, manager, and staff to engage men in conversations about mental well-being.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership,” said Mead.
No value was given for the new deal which will run for three seasons.
Rangers chief…
Source link : https://www.insideworldfootball.com/2024/09/18/kindred-group-double-deal-unibet-32-red-brands-rangers-kit/
Author : Paul Nicholson
Publish date : 2024-09-18 09:30:21
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