A genuine question for soccer fans in the United States: Is there anything CBS can’t do?
Viewers in the United States welcomed back the return of the UEFA Champions League this week. Many of those soccer fans would have watched coverage across CBS Sports and Paramount+. Few could have expected the big surprises in store, however.
Less than 24 hours after spotting David Beckham in the crowd during Monday night’s EFL Birmingham-Wrexham game on Paramount+, Beckham surprised everyone on Tuesday by appearing on set to announce he’s joining the CBS crew to launch a watch-along show later this season.
If that wasn’t enough, Christian Pulisic gave deadpan responses to the CBS crew, Thierry Henry made a very pointed criticism of MLS while Beckham admitted he’s a big fan of the show. Incredibly, that’s just scratching the surface. There were so many other conversations that could be mentioned just from Tuesday’s show alone.
It’s so full-on that the actual soccer on the pitch sometimes feels secondary.
Avalanche of soccer on CBS Sports
On the same day as Tuesday’s Champions League coverage, Paramount+ had wall-to-wall soccer. Starting from the Morning Footy show through to AFC Champions League games, five Carabao Cup games (including Manchester United), and all of the other shows on Paramount+, it’s an avalanche of soccer programming.
So much so that there may not be anything else for CBS to do that is within its power to further establish itself.
Each property that CBS gets ample recognition and coverage. The viral clips emerging from its wall-to-wall coverage of different competitions, and soccer as a whole, ensure CBS has more than just an American audience. Look no further than the way international athletes recognize CBS’s coverage. Trent Alexander-Arnold joined the crew for a postgame reaction to Liverpool’s win over Milan. The Englishman took part in The Mixer, a popular segment on the show that often goes away…
Source link : https://worldsoccertalk.com/tv/soccer-on-cbs-sports-is-there-anything-they-cant-do/
Author : Kyle Fansler
Publish date : 2024-09-18 18:52:48
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