Oppo dials in for another 3 years of Champions League coverage

September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.

Since first partnering in 2022, Oppo will activate its sponsorship by offering fans more opportunities to enjoy football matches while showcasing how its OPPO’s cutting-edge technology enhances the excitement of UEFA competitions.

Oppo is keen to interact with a European audience whilst the Champions League attracts new eyes in Oppo’s native China.

Guy-Laurent Epstein, UEFA marketing director, said: “Over the past two seasons, Oppo smartphones and technologies have uplifted the UEFA Champions League experience for fans worldwide with their advanced imaging and AI capabilities. We now look forward to building on our collaboration to ensure that more people can feel the passion of football and be inspired by the UEFA Champions League.”

Founded in China in 2004, Oppo has established itself as a key player in its domestic smartphone market. In 2021, the company expanded its portfolio with the acquisition of rival brand OnePlus. Oppo’s global influence has since grown, positioning the company among the top five smartphone vendors worldwide, with shipments nearing 90 million devices in 2023.

Billy Zhang, president of overseas MKT, sales and service at Oppo, said: “Our collaboration with UEFA over the past two years has highlighted our shared values in connecting and inspiring fans of all generations. We look forward to continuing to strengthen our partnership over the next three years, connecting fans closer to the match through Oppo’s innovations in imaging and AI technologies and dedicating more resources to helping young players and the broader global football community experience the magic of football.”

The first round of the new-look UCL league phase begins on September 17.

Contact the writer of this story, Harry Ewing,…

Source link : https://www.insideworldfootball.com/2024/09/06/oppo-dials-another-3-years-champions-league-coverage/

Author : Paul Nicholson

Publish date : 2024-09-06 09:10:22

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