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A record U.S. audience for a Serie A fixture could be set when Parma take on AC Milan on Aug. 24. The contest is the first Serie A fixture ever to be shown on broadcast television by CBS. The American broadcaster recently extended their TV rights deal with the competition earlier this summer.
Streaming over-the-air is sure to attract more viewers. Moreover, the presence of USMNT stars Christian Pulisic and Yunus Musah in the Milan setup only adds to the allure. Both sides are linked to American ownership groups too. Krause Group purchased Parma in 2020, and RedBird Capital Partners took over Milan in 2022.
World Soccer Talk found that the record viewership for a Serie A fixture in the U.S. currently stands at 225,000. That came during a contest between Fiorentina and Atalanta in April 2021. That fixture, a 3–2 win for Atalanta, was shown on over-the-air television by ABC. At the time, it highlighted the greater reach of fixtures broadcasted on network television.
CBS’s airing of the game between Parma and Milan on OTA TV is a testament to its revamped coverage. With games more accessible to the public, this is an exciting time for American calcio fans. That excitement will only build if a record US audience tunes in to watch Parma take on Milan.
CBS expands Serie A coverage with broadcast TV fixtures
CBS renewed their deal with Serie A this summer following the expiry of their first deal, which was signed in 2021. Securing two more seasons of top-flight Italian football, the broadcaster is set to deliver the widest distribution of Serie A ever in the U.S.
More than 400 club matches will be streamed live on Paramount+, while select matches will be broadcast on the CBS Television Network, CBS Sports Network and CBS Sports Golazo Network.
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Source link : https://worldsoccertalk.com/tv/cbs-primed-to-break-serie-a-tv-ratings-record-for-parma-milan/
Author : Jonny Coffey
Publish date : 2024-08-15 17:02:58
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