CCO Explains Why Newcastle United Doesn’t Have Training Kit or Ground Sponsors

Newcastle United is on a journey. Under Eddie Howe, the Magpies are dreaming of taking the fight to the ‘Big-Six’ and becoming a staple in the top-four in the Premier League. However, to do so, the club needs top players, and top players do not come cheap.

Sponsorships are essential for boosting a club’s economy. With the help of lucrative tie-ups, clubs generate the funds to splurge on the players they want and need. It helps them keep pace with the competition and fight for the big trophies and achievements. Newcastle United has shockingly underperformed in the department, failing to maximize its profits.

The club, which competed in the UEFA Champions League last season, has not secured sponsorship for their training kit, training ground, and its main stadium — the St. James’ Park. With the Premier League Profit and Sustainability Rules (PSR) turning its screws, Newcastle United needs to find sponsors to keep their top players and add new ones.

Peter Silverstone Explains Why Newcastle United Has Not Secured Sponsors

Fans are concerned with Newcastle’s inability to attract sponsors for its training kit and grounds. Chief Commercial Officer Peter Silverstone has explained the reason behind the hold-up.

Speaking to Newcastle World, he said:

“Everyone thinks that because some clubs have a training ground sponsor that they fall from the trees. 

“You have to pick the right partner, get the right values, the right fit and it takes time. But obviously, my job and the job of the team behind me is to maximize the opportunity in every area, whether that’s retail, whether that’s media, whether that’s membership, whether that’s partnerships.”

As per Silverstone, Newcastle is mindful of its valuation. The club does not want to feel undervalued a year or two after penning a sponsorship deal.

He added:

“Our job is to make sure we now maximize the value and the future value of Newcastle United.

“We don’t want to do deals at value…

Source link : https://sportslens.com/news/peter-silverstone-explains-newcastle-united-sponsor-drought/

Author : Sushan Chakraborty

Publish date : 2024-08-14 09:26:59

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