Concerns about FIFA finding a broadcaster for Club World Cup

Talks linking Apple as a broadcaster for the 2025 FIFA Club World Cup have officially broken off. The two sides previously negotiated for months. The global governing body of the sport supposedly valued a media partnership for the tournament at around $4 billion. Apple, however, has balked at the request after reportedly considering only going as high as $1 billion.

As a result of the deadlock, FIFA is now attempting to attract different broadcasters. The governing body has launched an invitation to tender media companies to put in bids for the rights to the competition. This not only involves the 2025 tournament but also in 2029. The Club World Cup will soon only happen every four years.

“This tender process for the FIFA Club World Cup 2025 and FIFA Club World Cup 2029 will allow FIFA to select the entity, or entities, that are best placed to secure the required transmission and programming commitments on a global, regional, or territory-specific basis,” FIFA said in a statement. “A second phase covering Europe as well as Sub-Saharan Africa will be staged, with precise timings to follow in due course.”

Broadcaster bowing out puts stress on Club World Cup

Apple’s reluctance to meet FIFA’s demands is very telling. The massive media company certainly has plenty of money to spend on exclusive broadcasting rights to sporting events. This is evident in their previous deals with Major League Soccer and Major League Baseball here in the United States.

Nevertheless, Apple seemingly believes that FIFA is drastically overvaluing the rights fee for the Club World Cup. The tournament in question is not exactly immensely popular among many soccer fans. It remains unclear how much the governing body will receive from a broadcaster in the tender.

Along with the financials involved, there are additional potential concerns for Apple as well. For starters, the expanded Club World Cup may not even take place. FIFA previously announced that the…


Source link : https://worldsoccertalk.com/news/concerns-about-fifa-finding-a-broadcaster-for-club-world-cup/

Author : Chris Moore

Publish date : 2024-07-16 16:55:25

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