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July 4 – Chelsea Women have signed their first training kit sponsorship deal with Three, marking the inaugural women-specific deal as part of a repositioning of the club’s commercial strategy.
The mobile network’s branding will be front and centre on the reigning Women’s Super League champions’ training kit while the company will continue to be the Official Telecommunications Partner of Chelsea Football Club,
No value or term was given for the sponsorship.
The partnership follows Chelsea’s recent announcement of a long-term strategic plan to accelerate the growth of Chelsea Women where a repositioning will aim for dedicated resources, management and commercial leadership to be put in place.
“At Three, we are proud to shine a light on female talent, both on and off the pitch,” said Elaine Carey, the Chief Commercial Officer of Three UK and Ireland, “which is why the partnership with Chelsea Women is the perfect fit. Following an incredible number of years building the WeSeeYou network, we’re excited to continue supporting, celebrating, and connecting women in sport, to help them reach their full potential.”
Casper Stylsvig, Chief Revenue Officer for Chelsea Football Club, added: “We are thrilled to announce the renewal of our partnership with Three. Since we began working together in 2020, they have been a steadfast supporter of the club and created really impactful campaigns, like the ‘Talk More Than Football’ mental health initiative.
“Three have consistently delivered best-in-class initiatives in the women’s football community, and their new role as a Principal Partner of the team is a perfect illustration of our joint passion for the game and ambition to be innovative.”
Crystal Palace women sign TEN for WSL debut
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The…
Source link : https://www.insideworldfootball.com/2024/07/04/chelsea-women-dial-three-crystal-palace-women-deliver-ten/
Author : Paul Nicholson
Publish date : 2024-07-04 09:43:38
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