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While the inquisition begins in the United States around the national team crashing out of Copa America, FOX and TelevisaUnivision are picking up the pieces. With the USA’s elimination on Monday night preceded by Mexico’s capitulation on Sunday, the two most popular teams for viewers in the US are out of the tournament. Consequently, US viewership of the Copa America will take a massive hit.
Initial viewership reports showed strong audience figures for Copa America. The USMNT’s win over Bolivia scored a record for the most-watched non-World Cup broadcast in FOX’s soccer history. The FOX broadcast channel averaged 3.165 million viewers. Likewise, TelevisaUnivision pulled 1.5 million viewers. Yet, for the Spanish-language broadcaster, Mexico is a bigger pull. Mexico’s win over Jamaica had an audience of 2.5 million on Univision.
With both the United States and Mexico out, TelevisaUnivision can still pull significant audiences because of the Spanish-language connection. Even though Mexico pulled the biggest audience for the Spanish broadcaster, other nations are popular. For instance, Argentina’s opening-game win over Canada had 1.83 million viewers on Spanish-language TV. Even Uruguay against Panama on matchday one had a strong audience with 1.6 million tuning in on average.
For FOX, though, the damage is clear. Mexico and the United States move the needle, and they are the driving forces behind FOX’s coverage. For example, the Euros coverage included spots previewing the USMNT. There was not the same type of coverage for the likes of Canada or Panama, the two CONCACAF teams competing in the Copa America quarterfinals. That takes what was a potentially record-breaking tournament for FOX and turns it into ordinary contests.
The significance of the United States in FOX viewership of Copa America
If searching for a benchmark in how much of a role the USMNT plays in major tournament viewership for FOX, take the World Cup as an…
Source link : https://worldsoccertalk.com/copa-america/copa-america-fox-loses-usa-and-mexico-fans-what-next/
Author : Kyle Fansler
Publish date : 2024-07-02 21:28:34
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