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Ahead of the 2025/26 season, Liverpool will cancel its manufacturing deal with Nike, instead opting for Adidas. SportBusiness is reporting that Liverpool will join the German clothing company for five years. In doing so, Liverpool will become the seventh Premier League team to wear Adidas clothing, although that could change at other clubs. Currently, Arsenal, Fulham, Manchester United and Nottingham Forest wear Adidas kits. Newcastle and Aston Villa are also joining the Adidas ship in 2024/25, one year before Liverpool.
Liverpool has been under the Nike umbrella for a relatively short period. Nike started producing Liverpool’s kits in the 2020/21 season, immediately after the club won its first Premier League title, and 19th English top-flight crown ever. Nike’s takeover came off the back of Liverpool winning a court case against incumbent kit provider New Balance. New Balance claimed matching rights to Nike’s bid. Yet, Liverpool won the case, allowing it to join Nike. That deal expires following the 2024/25 season. Fittingly, Liverpool’s next kit manufacturing deal is also worth five years.
Adidas will be the exclusive provider of Liverpool’s in-game apparel from 2025/26 through the 2029/30 season. There is no official figure for how much Adidas will pay Liverpool each season. Given the rising cost of goods and the growing value of these manufacturing deals, the figure will be high. SportBusiness projects the annual fee to be higher than what it earns currently from Nike.
Adidas beats the rest to sign lucrative Liverpool deal
With New Balance, Liverpool earned just over $31 million per season. Currently, Nike pays Liverpool $37 million each season. However, Liverpool also profits from royalties on kit sales, which means the actual figure is above $62 million per year. The total figure from Adidas will likely be higher than that. Still, it is unlikely that Liverpool will earn as much as Manchester United’s record-setting deal with…
Source link : https://worldsoccertalk.com/news/liverpool-signs-new-kit-manufacturing-deal-with-adidas/
Author : Kyle Fansler
Publish date : 2024-04-23 17:20:43
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