De Laurentiis says live soccer matches should be free on TV

Napoli president Aurelio De Laurentiis has claimed that soccer should be free to watch from all over the world. The Italian businessman made the comments during a recent appearance at the Financial Times Business of Football Summit in London. The meeting involved a series of top officials within the sport from various nations.

“It should be free for everyone. If you want to retain an audience, you have to live on free TV,” proclaimed De Laurentiis.

“And, as an entrepreneur, you have to know how to curate big publicity. It also matters how you show football. Not just in the stadiums, which are dilapidated and not comfortable for spectators in Italy, I’m also talking about on TV.”

Serie A, Premier League among top soccer divisions to break broadcasting records

Despite the claims by De Laurentiis, television deals between broadcasting companies and soccer leagues are only growing. In fact, Serie A‘s latest domestic deal, the division in which Napoli features in, recently sold for $4.77 billion. DAZN and Sky Italia will split the broadcasting duties over the course of the five-year agreement. The deal will be in place at the start of the 2024/25 Serie A season.

The Premier League‘s domestic television deal garnered even more money in England. BBC, Sky Sports, and TNT Sports will split live broadcasts of the top flight for a combined $8.45 billion over a four-year period. This deal will start from the 2025/26 campaign. These agreements also do not even include foreign broadcasting rights, which help bring in even more money to the leagues.

De Laurentiis asserts that soccer should look at how Formula 1 is broadcast. The global racing division remains the most popular league in the sport around the world and uses unique technology in their broadcasts.

“How can it be that in Formula 1, the images make you feel as if you are in the cockpit with the drivers, but you don’t ever get that with football?” asks the Napoli…


Source link : https://worldsoccertalk.com/news/de-laurentiis-says-live-soccer-matches-should-be-free-on-tv-20240302-WST-492667.html

Author : Chris Moore

Publish date : 2024-03-02 16:12:43

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