Super Bowl LVIII becomes most-watched TV program in US history

Super Bowl LVIII became the most-watched TV program in US history with an incredible 123.4 million viewers tuning in to Kansas City Chiefs vs San Francisco 49ers.

The NFL’s climax shattered the previous year’s renewal when the Chiefs beat the Philadelphia Eagles, which reached a mark of 115.1 million.

Nielsen and Adobe Analytics revealed a 7% increase in viewership in 2024 as Kansas City landed their third championship ring since the turn of the decade.

The official broadcasters were CBS, Nickelodeon and Univision, whilst the game also streamed live on Paramount+ and the NFL’s digital platforms.

123.4 million was the average number of viewers throughout Sunday’s clash, but a record 202.4 million watched at least some of the game across all networks.

This marked a 10% jump from last year’s figure of 183.6 million, in large part thanks to Taylor Swift‘s involvement as girlfriend of star Chiefs tight end Travis Kelce.

Super Bowl LVIII was the most-watched telecast in history❗️ pic.twitter.com/dgAZu1LhW8

— Bleacher Report (@BleacherReport) February 13, 2024

Most-Watched TV Programs In US History

Super Bowl LVIII – 123.4 million
Super Bowl LVII – 115.1 million
Super Bowl XLIX – 114.8 million
Super Bowl XLVIII – 112.7 million
Super Bowl 50 – 112.3 million
Super Bowl LI – 111.9 million
Super Bowl XLVI – 111.3 million
Super Bowl XLV – 111 million
Super Bowl XLVII – 108.6 million
Super Bowl XLIV – 106.4 million

Besides the 1969 moon landing, which brought in an estimated 125 to 150 million viewers to watch Apollo 11’s historic mission, Super Bowls have dominated TV ratings in America.

It was a successful year for the league as the NFL playoffs averaged 38.5 million viewers during the first three weekends – marking a 9% increase from 2023.

The regular season also received a nice boost, averaging 17.9 million viewers – which ranks as a tie for second since averages began being tracked in 1995.

The Super Bowl is…

Source link : https://sportslens.com/news/super-bowl-lviii-smashes-record-to-become-most-watched-tv-program-in-us-history/

Author : Joe Lyons

Publish date : 2024-02-13 10:58:16

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