The latest installment of El Clasico between Barcelona and Real Madrid reached impressive viewership here in the United States.
The two massive Spanish sides faced off in the Supercopa de España Final on Sunday, January 15th.
Although the match consisted of two LaLiga clubs, the epic matchup was played in Saudi Arabia. A similar move was recently made with the Supercoppa Italiana as well.
Barca and Real advanced to the tournament championship by winning their semifinal fixtures.
Real first edged crosstown rivals Atletico Madrid 5-3 in extra time. Barca, on the other hand, took care of Osasuna 2-0 in their matchup. The quartet was determined by last season’s LaLiga and Copa del Rey competitions.
Massive match aired on ABC in an attempt to reach more viewers
As the Supercopa de España obviously features Spanish clubs, ESPN/ABC broadcasted the match here Stateside. The massive company currently owns exclusive media rights to LaLiga teams. In fact, the two sides will remain in partnership until 2029.
ESPN made the move to air the match on ABC, mostly due to the popular teams involved. Both Barca and Real are among the most followed soccer clubs in the entire country. The decision certainly paid off for the network.
The public relations department at ESPN has now announced that 1.1 million people watched last Sunday’s El Classico on ABC. This is a huge 72% increase from the prior season. Overall, viewership of the complete Supercopa de España tournament was also up 45% compared to the 2023 version.
Figures for the Supercopa De Espana match
It was also revealed that figures from ESPN Deportes added another 300,000 viewers to the match. In total, 1.4 million fans watched Barca take on Real at the weekend.
This was slightly higher than the viewership recorded during NBC/Universo’s broadcast of Manchester City versus Newcastle the day before.
Nevertheless, the impressive Supercopa de España numbers were fairly than Liga…
Source link : https://worldsoccertalk.com/tv/el-clasico-supercopa-achieves-record-number-on-abc-20240120-WST-484547.html
Author : Chris Moore
Publish date : 2024-01-20 17:30:26
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