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The history of Canadian football is permeated with geographical complexities, infrastructural failings, and a collective exasperation amongst native fans—but has a newly-established league put an end to decades of disillusionment? In this five-part series, Ryan Murray attempts to understand whether the Canadian Premier League is the vehicle that will help to awake a sleeping giant from its slumber, and re-address the balance of power across the North American footballing landscape. Legitimate hope or another false dawn? Let’s find out.
Artwork by Onkar Shirsekar
Read Part 1 here, Part 2 here, Part 3 here, and Part 4 here.
Forge FC and Pacific FC have enhanced the Canadian Premier League’s international reputation through their admirable performances in continental competition, but there have also been strategic actions undertaken to further the league’s global reach.
In partnership with Canadian Soccer Business (CSB), an organisation set up to leverage the commercial power of the country’s footballing assets, the Canadian Premier League has struck media deals with several broadcasters and streaming platforms. Two months prior to the league’s first-ever fixture, it was announced that Mediapro, a Spanish-based multimedia group, had purchased the main broadcasting rights to the CPL in a ten-year deal. CBC Sports, a subdivision of the Canadian Broadcasting Corporation, also pledged to screen twenty matches from the opening season across their television and online channels. U.S audiences were introduced to live CPL action a year later, as Disney subsidiary Fox Sports became an official broadcasting partner, whilst StarTimes, 1Sports, and Premier Football began to provide coverage in Sub-Saharan Africa, the Indian Subcontinent, and the Philippines respectively. Since then, further deals have enabled viewers in Latin America, the Caribbean, and parts of Europe to sample Canada’s new-look top tier.
Although the league’s current ‘closed’ system,…
Source link : https://www.footballparadise.com/the-canadian-premier-league-building-momentum/
Author : Ryan Murray
Publish date : 2023-11-30 13:30:00
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