Apple wants MLS to be the best soccer league in the world

Apple Senior Vice President Eddy Cue wants Major League Soccer (MLS) to eventually become the best soccer league in the world. The executive at the mammoth tech company cited the sheer economic power of the United States. He made the claims at the recent Soccerex Miami event.

“When I think of America, it’s the biggest country in the world, the most [powerful] economic country in the world,” stated Cue. “So, when I looked at soccer, people think it’s crazy, but why wouldn’t we have the best soccer league in the world? Why wouldn’t the best players want to play here?”

“When I looked at the 10 years, yeah, in my mind, we got into this because we thought that together, we could build the best soccer league in the world. That’s the goal. That’s the objective. You know, we’re trying to be the best. Otherwise, why do it?”

Apple executive expects MLS to challenge as the best league with the help of Messi

Cue went on to acknowledge the leagues currently atop the global charts as the biggest soccer divisions. However, he also emphasized the impact that Lionel Messi has had on MLS so far. The Argentine superstar arrived at Inter Miami earlier this summer with much fanfare. Ticket prices and jersey sales initially soared as many caught Messi mania.

Although Miami failed to reach the playoffs this season, the Apple exec is expecting Messi’s effect on soccer here Stateside to continue well into the future. The World Cup winner currently has two more years under contract with the MLS side.

“Obviously, right now there’s Premier League, La Liga, and Serie A and all that standpoint around, all these different leagues,” continued Cue. “But you’re starting to see this – Messi wanting to come play here says a whole lot. There’s a lot of players that are going to want to come play here and be part of this growth, of this opportunity.”

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Author : Chris Moore

Publish date : 2023-11-17 18:28:52

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