November 16 – UEFA and adidas have unveiled FUSSBALLLIEBE, the Official Match Ball of UEFA EURO 2024 at a special event in front of the Olympiastadion in Berlin.
German for ‘love of football’, FUSSBALLLIEBE features adidas Connected Ball Technology for the first time at a European championship. The technology provides data on the movement of the ball and contributes to UEFA’s video assistant refereeing decision-making process.
Zvonimir Boban, UEFA technical director and chief of football, said: “The UEFA European Football Championship stands as the pinnacle of national team competition in Europe and we are committed to ensuring that every aspect, from the venues to the equipment, upholds the highest standards of quality and performance. We are, as always, confident that Adidas’ FUSSBALLLIEBE will mark another stride in our shared dedication to excellence.”
The outer shell of the ball is supported within it by the CTR-CORE which is designed for accuracy and consistency, supporting fast, precise play with maximum shape and air retention. The design of the ball represents the movement of the ball and the energy of the game through prominent black wing shapes accentuated with colourful edges, curves and dots.
Illustrations of each of the tournament’s stadiums appear on the ball alongside the name of each host city.
As well as using recycled polyester and water-based ink, FUSSBALLLIEBE is made from more sustainable bio-based materials than any previous adidas Official Match Ball. Every layer of the ball has been adjusted to include materials such as corn fibres, sugar cane, wood pulp and rubber.
Sam Handy, VP Product and Design, adidas Football, said: “When designing this Official Match Ball, we were inspired by the energy and diversity of the tournament and the love that Europe has for football. With that in mind, we hope FUSSBALLLIEBE will bring joy wherever it’s kicked.”
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Source link : https://www.insideworldfootball.com/2023/11/16/uefa-adidas-unveil-high-tech-fussballliebe-match-ball-euro-2024/
Author : Paul Nicholson
Publish date : 2023-11-16 00:10:09
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