ESPN and NBC are not afraid of Apple streaming live sports

The sports media world has been buzzing with speculation that Apple could make a massive move to acquire ESPN from Disney in a deal worth up to $50 billion. This potential blockbuster acquisition could have huge implications for the sports broadcasting landscape and how fans consume sports content.

Apple’s foray into sports and ESPN interest

While Apple is better known for iPhones and Macs, the tech giant has been slowly building up its sports portfolio. It signed a 10-year deal with Major League Soccer in 2022 reportedly worth $2.5 billion. This brought all MLS matches to the Apple TV streaming platform, attracting new subscribers. Apple also offers MLB games on Fridays as an add-on to Apple TV+, and there was talk that they tried to pursue Sunday NFL Ticket rights when they expired in 2022. Snatching up ESPN could accelerate Apple’s sports content ambitions exponentially.

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For Apple, buying ESPN would provide instant access to some of sports’ most prestigious and lucrative broadcast rights. This spans NFL, NBA, MLB, College Football, Tennis Grand Slams, and much more. In the soccer realm, it would add rights to EFL, FA Cup & League Cup matches from England; La Liga & Copa del Rey from Spain; Dutch Eredivisie, Belgian Pro League; and Swedish Allsvenska competitions.

It would enable Apple to land rights deals that could take years to accumulate organically. Apple could incorporate ESPN content into its Apple TV app and streaming platforms. This would bolster its original content library, which still lags behind competitors like Netflix and Disney+. Live sports stand out as ‘DVR-proof’ programming that subscribers find hard to cancel. The tech giant would also gain ESPN’s brand equity and production capabilities. Apple could cross-sell sports packages to its existing user base of nearly 1 billion iPhone owners globally.

Why Disney…

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Author : Ed Perovic

Publish date : 2023-09-19 21:57:37

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