AFC ends $3.4bn commercial partnership with FMA, seeks new agency

September 15 – The Asian Football Confederation (AFC) has terminated its exclusive $3.4 billion commercial partnership with Football Marketing Asia (FMA) with immediate effect.

Signed in October 2018, the deal with DDMC Fortis was for the two commercial and broadcast rights cycles from 2021- 2028.

DDMC Fortis secured the contract after a 15-month tender process. DDMC Fortis was a joint venture between Fortis Sports, a Swiss-based sports marketing agency, and Chinese sports, media and entertainment company Wuhan DDMC Culture Co. which is listed on the Shanghai Stock Exchange.

As the Chinese appetite for football began to wane, particularly as covid hit, so the rights holding entity changed to FMA, though the investors were largely the same. Now they are exiting just two years into the cycle.

An AFC statement said its decision “takes into careful consideration the new challenges and opportunities presented by the rapidly evolving post-pandemic commercial environment…

“The end of the exclusive partnership with FMA enables the AFC to explore new opportunities and collaborations that are better aligned with the current conditions, while securing its financial future for the long-term success of Asian football.”

The AFC said it is now in the process of appointing a new exclusive commercial partner for the 2023-2028 term with more details to be announced in due course.

Contact the writer of this story at moc.l1694787706labto1694787706ofdlr1694787706owedi1694[email protected]


Source link : https://www.insideworldfootball.com/2023/09/15/afc-ends-3-4bn-commercial-partnership-fma-seeks-new-agency/

Author : Paul Nicholson

Publish date : 2023-09-15 13:55:38

Copyright for syndicated content belongs to the linked Source.

AFC ends $3.4bn commercial partnership with FMA, seeks new agency- https://www.les-livres.fr   https://soccernews.info   https://vinsdivins.fr   https://www.animaleries.info   https://nyumba-ya-mumbi.org   https://minipc.biz   https://www.fournitures-de-bureau.biz/   https://www.lesmaillotsdebain.fr   -/- Vahiné – Arome Citron 20Ml – Lot De 5 – Livraison Rapide En France – Prix Par Lot   WOLVERINE ET LES X-MEN T02   London 2012 all-around gymnastics champion Douglas eyeing Paris 2024 comeback   France – Namibie (96-0) : les notes des Bleus   Lung cancer cases in women in the UK projected to surpass men   -*-$$Dominique Blanc repasse le bac   20 Best MagSafe Accessories for Your iPhone (2023): Webcam Mount, Car Docks, Wireless Chargers   College Basketball’s Insider Jon Rothstein ranks Rutgers basketball No. 43   Julian Iantzi, presentador de ‘El Conquistador’, obligado a desmentir la noticia de su muerte   The immune well being future, at present | Penn At this time – Penn At this time   $$* Hamac Gonflable,Sofa d’air Imperméable à L’eau Avec le Paquet portatif, Lit d’air de Sofa Gonflable de Fainéant Paresseux pour Cour, Lac, Plage, Camping, Pique-niques et Les festivals de Musique   Soldes d’été : -33 % sur la Logitech G502 X Lightspeed, la reine des souris gamer sans fil   AFC ends $3.4bn commercial partnership with FMA, seeks new agency *AFC ends $3.4bn commercial partnership with FMA, seeks new agency