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A different league: Infantino’s FIFA still no match for UEFA when it comes to revenue growth

By David Owen

November 23 – So, what do you know: 55 minutes into that extraordinary hour-long tormented, angry pre-World Cup vent by FIFA President Gianni Infantino, some hard, or hard-ish, financial information.

It seems worth dwelling on it here, since by that point in proceedings his distinguished 400-strong global media audience had enough material for a dozen stories,  and may no longer have been giving world football’s boss their fullest attention.

The information came in three parts.

First, in spite of all the criticism, media rights for Qatar 2022 had fetched around $200 million more than the last World Cup. Second, sponsorship rights had similarly yielded some $200 million more than Russia 2018. Third, as far as ticketing and hospitality rights are concerned, Infantino said, “we are at almost $200-300 million more than the last World Cup”.

So, while the present tournament looks likely to do little to burnish FIFA’s tarnished image, at least in Europe, still the unchallenged epicentre of the world’s biggest sport, at least all is rosy in the Zurich body’s financial rose-garden, right?

Well, let’s consider that, always bearing in mind that these are not audited figures, but guidance offered almost as an afterthought to a rhetorical outpouring that even Infantino’s predecessor Joseph Blatter would have been hard-pressed to match.

One has to be slightly careful, since FIFA does have other revenue sources and tends not to offer neat, tabulated summaries of how much successive World Cups earn from their various income streams.

However, we do know from the body’s 2018 annual report that Russia 2018 generated $5.36 billion of revenue. Broadcasting rights for the cycle brought in $3.13 billion, with that World Cup said to have contributed 95% of the total, so about $2.97 billion.

The $200 million jump alluded to by Infantino would then amount to around 6.7% growth – not bad, especially as this year’s tournament is at an unusual…


Source link : https://www.insideworldfootball.com/2022/11/23/different-league-infantinos-fifa-still-no-match-uefa-comes-revenue-growth/

Author : Paul Nicholson

Publish date : 2022-11-23 09:28:34

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